Get a handle on the subscription model with Mette Fruensgaard from SignUp Academy

Written by Therese Hambo | Aug 5, 2025 7:00:00 AM

At this year's Microbizz Summit, we're focusing on how you can create a more robust and future-proof business. One of the themes on the program this year is subscription models - and that's why we've invited one of the country's leading experts in the field as this year's keynote: Mette Fruensgaard from SignUp Academy.

Mette is known for helping companies build and run subscription-based businesses where the relationship with the customer is at the center. At the Summit, she will share both inspiration and concrete tools on how service, construction, utility or FM companies can get started with the subscription model - or take it to the next level.

Why subscription models?

Many industries are moving towards more preventive service and longer-term customer relationships - a trend that is only reinforced by new requirements such as the EU Right to Repair Directive. This calls for a different way of thinking about service.

With a subscription model, you can offer your customers ongoing value and peace of mind - for example

  • Construction: Service agreements with ongoing maintenance, e.g. ongoing care or inspection
  • Facility Management: Subscriptions for inspections, cleaning and technical services
  • Utilities: Proactive repair and replacement agreements to ensure stable operations
  • Service companies: Preventive maintenance for transparency and fewer breakdowns

What will you take away from Mette Fruensgaard?

At the keynote, you can look forward to getting answers to:

  • Why subscription models are gaining ground
  • How to get started and create a more predictable business
  • How to retain customers with ongoing value and closer relationships


Microbizz supports your subscription business

Microbizz is already a powerful tool for supporting this type of business, with features such as:

  • Recurring tasks and contracts that automatically plan and follow up
  • Real-time documentation and history to show value to the customer
  • Billing integration to handle subscription services correctly and efficiently
  • Extranet
    that gives the customer an overview of service agreements, visits and documentation


Look forward to a keynote with perspective, practice and value - and to take home new ideas that you can use in your own business.

You can read more about the Microbizz Summit and register here